Having a website is no guarantee that people will visit, no matter how good your website may be. Your websites presence is very important to your survival. You need to get people to see, or hear about your website. This will increase your credibility and will increase your chances of having these visitors come back and possibly become leads.
The following are some methods that I have used that have put my websites in the first 30 results of search engines such as Google, Yahoo, Bing (MSN), Altavisa and AllTheWeb, even though there was a heavy competition with other websites. Website ranking is about your position in the search engine results for a particular keyword.
1. Submit Your Websites To Many Search Engines
You need to get your website indexed on as many search engines as possible. Most often this is free and very easy to do. If you can submit a sitemap with your submission, it will help make things easier. There are many free tools on the internet that will help you create a sitemap that you can submit. Take advantage of this.
The following are links to 3 of the larger search engines. Many smaller search engines use these larger ones so that often, you will automatically be included with these also.
Google: https://www.google.com/accounts/ManageAccount
You first need to create an account. You then select "Webmaster Tools" to add your website. Use menu on the left of the page. When you have added your site, submit your sitemap under Site Configuration You will also need to verify your site by either a "META tag" or upload web page to your root directory which is all explained
Yahoo: https://siteexplorer.search.yahoo.com/submit
You first need to create a Yahoo ID. You can then add your website. Use the "Feeds" to submit your sitemap. You will also need to verify your site by either a "META tag" or upload web page to your root directory which is all explained
Bing (MSN): http://www.bing.com/webmaster/
You first need to create a new Windows Live ID Add your site and also submit your sitemap. You will also need to verify your site by either a "META tag" or upload web page to your root directory which is all explained
Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.
It sometimes takes a while before your web pages become indexed, added to the search engine directory.
You can check what pages are indexed by using the following website:
http://www.selfseo.com/search_engines_index_report.php
2. Content
Good content on your web pages is crucial to your website success. When creating your web page content, choose good keywords that relate to your site. Do not add hundreds of keywords or else this may be considered spam. Having about 25 keywords will make your site crawler friendly. Research what keywords people use most often on search engines that pertain to your products or services; use these keywords as text in the design to increase website traffic.
Every 3 months or so, you should make a small change on each web page. Search engines like to see that changes are being made to a site and that it just isn't sitting there for years with no upgrades.
Keep track of your search engine rankings. Once a website is indexed, you should go back and improve pages that didn't get high rankings on key words.
3. Backlinks
To increase page rank rapidly, you have to get as many good quality links (backlinks) to your page that are relevant to the content of your page as you can. There are many ways to get links including, reciprocal linking with other sites, posting on blogs and forums, article marketing, and press releases just to name a few.
I have found the most effective is to write articles and submit them to directories for publication distribution. In some cases, my articles have appeared before my website which helps in getting your website noticed earlier.
In your author biography make sure you include a link to your website as well as links in your article to your website.
I have found the following article submission locations very helpful in getting good backlinks:
http://www.articler.com/
http://www.goarticles.com/
http://www.articlesbase.com/
http://ezinearticles.com/
http://www.articlealley.com/
4. META Tags
Make sure your META TAGS are done right. Create good Meta Tags. Each page should have different keywords in the Title and the Description Meta Tag. Limit the number of times that you repeat words in your Keyword Meta Tag. Place your important keywords at the top of the page as text headers. Your most important page and keywords should be on the first page of a website.
I have found some websites that have on-line tools to help you create meta tags and to check your overall index page to see how "Spider" friendly it is. Search engines are like spiders that crawl the internet.
To help in creating Meta tags I have used the following:
http://www.submitcorner.com/Guide/Meta/
To see how spider friendly my Meta tags are, I use the following tools:
http://websitesubmit.hypermart.net/metataganalysis.htm
http://www.submitexpress.com/analyzer/
http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
When you use these tools to check your website, you must also use your own logic. Suggestions are given but it must be up to you if and when you use them. Use them primarily as a guide as they have indeed helped my websites.
5. Monitoring Your Site
Once you have submitted your site to a search engine be sure you find out from the FAQ's listed (sometimes) on that particular Search engines site, as to how it works.
For example:
Some search engines will automatically drop your listing after a preset time. Others won't.
Some search engines will penalize (even permanently 'ban' your site) if you re-submit it too often.
Bottom Line - make sure you find out these things about the search engine you are submitting to and then comply with their rules.
To check your Website ranking for a particular keyword go to the search engine whose position you want to check, and enter your keyword. You then need to go through the results and try to locate your Website URL in the results.
This manual method of checking your website's position/search engine ranking is both time consuming and tedious. It is however the most reliable and search engine friendly.
You can, however, also use some tools to find your page ranking until you arrive at the rank you want. You can then use the manual method.
I have found the following tools very helpful:
http://www.mikes-marketing-tools.com/ranking-reports/
http://www.seochat.com/seo-tools/pagerank-search/
Quite often, when people are creating their website, they tend to forget about adding website protection and security. It is critical that one adds homepage protection and security, as well as, individual web page protection and security. If information security is not implemented in your website design strategy, one can get leeching and hot linking of important digital files and images, as well as, illegal downloading of your digital products. It is vital that you add website protection in order to have universal protection security.
For help on adding website security, you can visit:
http://www.websiteprotection.net/
If you are disillusioned or struggling with your current internet marketing campaign, you can get help by visiting:
http://www.nichemarketingsecrets.net/
If you want a one-stop solution center with plenty of important and helpful information you can visit:
http://www.schembrionics.com
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